Whey protein way more popular

BY JULIE SEAMER
MONDAY, JULY 23, 2007

Food industry experts state that whey protein is growing in popularity. This explains why increasing numbers of food companies are adding protein to their products. As a functional ingredient, research has shown that whey protein can assist in:

Reducing blood pressure
Improving gastrointestinal function
Protecting lean body mass protection
Boosting the immune system
Reducing cholesterol
Protecting against cancer
Maintenance of cardiovascular health
Contributing to general wellbeing

Aussie Bodies pioneered the use of whey protein concentrate (WPC) in sports nutrition products in the 1990s. Today, WPC is commonly found on supermarket shelves in a variety of applications such as infant formula. The article 'Knowing your whey round', reminds us that protein is the foundation for decreased body fat. However broad-ranging benefits come from taking a high quality protein supplement, and this is why whey protein appeals to so many.

Aussie Bodies has a comprehensive range of protein powders, snack bars and drinks. All of these contain whey protein which is effective for satiety (appetite satisfaction); as a means for the slow release of energy; and providing amino-acids for muscle growth and repair. Aussie Bodies bars such as Protein FX and Protein Break provide a balance of carbohydrates for added energy, yet contain less sugar and fat than standard snack bars. The whey protein content helps reduce body fat storage, and makes for a healthy low-carbohydrate indulgence.

Continuing it's tradition of pioneering sports nutrition innovations, Aussie Bodies is the first company to introduce a savoury whey protein snack. The perfect alternative to fattening crackers and potato chips, each 50 gram pack of Aussie Bodies Protein Crisps (available in Honey Smoked BBQ, Cheese & Salsa and Sour Cream & Chives) delivers a mouth watering munch of 20g protein.

With many more companies now marketing whey products, it can be a confusing time to get the right product for you. Not all whey proteins are created equal. Look for a cold filtered and non-ionised whey protein powder, as these processes reduce denaturation. In contrast, heat acid processed whey protein, contains denatured whey, which decreases its nutritional quality. Read labels carefully and enjoy the best of whey that is on offer today.

Aussie Bodies Whey Protein Isolate (WPI) is made from 100% cold filtered, non-ionised whey protein.