In your book you talk about fad diets and how too few calories lead to long term weight gain. What is the difference between these diets and your Kick Start goal?

There are two main differences. First, most restrictive diets do not supply adequate protein, which leads to a diminution of metabolism. The Kick Start phase (formerly rapid loss) recommends a level of protein that helps avoid that metabolic slow down. Secondly, the Kick Start phase is only for a 4 week "kickstart" after which I encourage you to move progressively to Steady Loss and then to the Maintenance phase. You need also to increase your kilojoules with respect to the amount of exercise you may be doing.

 

Most of the fad diets referred to encourage people to keep going back to the same high sugar, low protein restrictive diet all the time, which is a surefire recipe for metabolic decrease. You can see these diets promoted in many new "get slim quick" products at your local supermarket. Just check the carb and protein count in the nutritional panel.